Stricter gun laws, a collapsed economy ... a zombie apocalypse?
No matter what people’s reasons are for buying firearms lately, those who make and sell guns in the Monadnock Region can barely keep up with demand.
Several sellers described dramatic increases in business, especially in the past year.
Connecticut-based Sturm, Ruger & Co. Inc., the fourth-largest firearms manufacturer in the country, which runs a casting plant in Newport, is a barometer for the industry. The company reported $40 million more in sales in its second quarter this year than in the same quarter last year.
The stock of Smith & Wesson, another popular gun maker, is up more than 140 percent this year. The manufacturer reported its largest first-quarter sales and earnings ever this month.
Many dealers and manufacturers agree recent mass shootings featured in the news have helped to drive the spike in sales. During the four-day period after the Aurora, Colo., movie theater shooting this summer, N.H. State Police received about 450 handgun background check requests, which are required for purchasing a handgun.
Robert Hodgkins, co-owner of Highlander Arms with his brother James, remembers that time. One day he had a dozen customers waiting in his Spofford shop to purchase handguns. They waited four hours while the state police conducted checks, so Hodgkins threw a pizza party for them.
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What are the strategies you followed to increase your sales rate?
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