Mrs. Butterworth’s is to Undergo ‘Complete Brand and Packaging Review’ since it is intended to evoke the images of a loving grandmother.

Via John

 

Mrs. Butterworth's will undergo a complete brand and package review, the company says.

Chicago-based company Conagra, who owns the rights to Mrs. Butterworth's, released a statement Wednesday saying in part, "We stand in solidarity with our Black and Brown communities and we can see that our packaging may be interpreted in a way that is wholly inconsistent with our values."

Conagra is just one of several companies to review their branding and imagining which depicts stereotypes.

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