Data Study: 18 Months of Ammo Sales during a Pandemic, Protests, and the Biden Presidency

 

Brock: "Americans are still buying ammunition in record numbers 18 months into the pandemic, with no signs of this trend slowing down. The calibers everyone wants are, unsurprisingly, 9mm and .223. We recently commissioned a data study of our sales that I believe would be of interest to you and your readers. We're trying to get as many eyes on this as possible, so if you could link to the study on your site it would be much appreciated. In other news, we have two really good pieces of content that we're working out the kinks on that should be ready early next month. Believe me when I say -- you're gonna love it. Stay strong, ~~ Sam

In our previous data study on the initial effects of the pandenmic on our business, we outlined increased sales due to the public’s growing leeriness of COVID-19, starting from February 23, 2020 when the news coverage became ominous.

That's only part of the story, however, because over the last 18 months, we've experienced a particularly charged election year, BLM protests amid calls to "defund the police," a contentious transfer of power, and most recently a surprise ban on popular Russian ammo.

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