
Brock: "Americans
are still buying ammunition in record numbers 18 months into the
pandemic, with no signs of this trend slowing down. The calibers
everyone wants are, unsurprisingly, 9mm and .223. We
recently commissioned a data study of our sales that I believe would be
of interest to you and your readers. We're
trying to get as many eyes on this as possible, so if you could link to
the study on your site it would be much appreciated. In other
news, we have two really good pieces of content that we're working out
the kinks on that should be ready early next month. Believe me when I
say -- you're gonna love it. Stay strong, ~~ Sam
In our previous data study on the initial effects of the pandenmic on our business,
we outlined increased sales due to the public’s growing leeriness of
COVID-19, starting from February 23, 2020 when the news coverage became
ominous.
That's only part of the story, however, because over the last 18
months, we've experienced a particularly charged election year, BLM
protests amid calls to "defund the police," a contentious transfer of
power, and most recently a surprise ban on popular Russian ammo.
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