Levi Strauss & Co. was founded in 1800’s and became successful selling blue jeans to many people who probably carried guns openly. Now it looks as though they’re prepared to throw gun carrying customers under the bus.
Levi Strauss: Do Not Bring Your Legal, Concealed Carry Firearms Into Our Stores
Levi Strauss & Co. CEO Chip Bergh is posting an open letter to customers, asking law-abiding citizens to refrain from bringing their concealed carry firearms into Levi Strauss stores.
Bergh said his letter represents a “request” rather than a “mandate” or all-out ban, but he hopes customers will honor the request and enter Levi Strauss stores unarmed.
Fortune published Bergh’s letter, where he wrote:
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