Thursday, September 6, 2018

Nike Lost $3.75 Billion in Market Cap After Kaepernick Deal


Nike stock shares and market capitalization plummeted significantly on Tuesday after the athletic titan announced that a controversial former NFL player would be the face of its main advertising campaign.

“Nike just lost about $3.75 billion in market cap after announcing free agent NFL quarterback Colin Kaepernick as the new face of its ‘Just Do It’ ad campaign,” according to The Wrap. “It’s the 30th anniversary of the iconic TV and print spots.”

2 comments:

  1. Funny the 1/2 hour PBS financial TV program just brushed it off in 3 seconds as a minor blip. However, since their produced by CNBC I guess the "shadow banning" meme is inherited

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    1. PBS financial TV program just brushed it off in 3 seconds

      Figures.

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