Hollywood Reporter reported that the movie faced advertising rejections from cable TV outlets, including Lifetime, Travel Channel, Cooking Channel, HGTV, Food Network, Hallmark Channel, and USA Network. Fox News Channel and the Christian Broadcasting Network accepted ads.
A movie about Abby Johnson, the former Planned Parenthood clinic director who became a pro-life activist, overcame a lack of advertising venues to become the No. 4 film at the U.S. box office during its opening weekend.
“Unplanned,” which took in an estimated $6.4 million, according to Box Office Mojo, tells the true story of Johnson, who moved up at Planned Parenthood but changed her mind about abortion after witnessing the procedure performed during the 13th week of a pregnancy.
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