Premiere Networks syndicates top-rated shows like those hosted by Rush Limbaugh, Sean Hannity, Mark Levin and Glenn Beck.
This past weekend, news reports on sites like Politico and the Huffington Post are suggesting that as many as 98 major brands and major businesses are asking that their ads not run on such conservative talk programs. The reports suggest the advertisers are taking the action in the wake of comments made by Rush Limbaugh about a female Georgetown law student.
"The fact is that these advertisers, with a few exceptions, have never been advertising on Premiere's conservative shows," the source said.
It is well known that major companies and brands often shun both conservative and liberal shows and outlets, as Madison Avenue advertising firms keep "do not buy" lists of programs they believe may upset their client's customers.
"Most of these 98 firms don't air on liberal MSNBC or radio shows like Ed Schultz's. There is nothing new here," the source said.