After launching Amazon Fresh, an online food delivery service, in numerous cities just a few years ago, Amazon has now decided it has to go "offline" to capture incremental share of the grocery market. As such, the company today revealed its first brick-and-mortar small-format grocery store, Amazon Go, one of at least three formats the online retail giant is exploring as it makes a play for a higher share of grocery spending. With in-store technology designed to track customers' every step, the Amazon Go concept promises "No Lines" and "No Checkout."
The first Amazon Go concept store is roughly the size of a convenience store, though according to the Wall Street Journal the company is also testing a drive-thru concept as well as a traditional 30-to-40,000 square foot grocery store that would combine in-store shopping and curbside pickup.
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