In a new bid to kick-start the economy and steer younger people to good jobs that don’t require a $120,000 college degree, the Ad Council, Apple, the White House, and other sponsors are unveiling a new campaign urging potential job seekers to “find something new.”
The campaign is a product of the 18-month-old effort led in part by White House senior adviser Ivanka Trump to make apprenticeships and other training programs just as attractive and far less expensive than higher education, viewed as the path to a top-paying job.
“While we celebrate and encourage American innovation, we recognize the responsibility of both the public and private sectors to invest in American workers and ensure that they are reconnected with good jobs and prepared for the future,” she said.
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