Two members of the creative team that produced the two-minute minute spot for ad agency Wieden+Kennedy donated their personal time in 2008 to make pro-Obama art.
This year’s most discussed Super Bowl ad—a two-minute spot for Chrysler narrated by Clint Eastwood—continues to generate controversy in conservative political circles, where a host of questions have been raised about the automaker’s alleged motives for commissioning the advertisement.
In the days ahead, similar politically charged queries also are likely to be raised about the highly regarded Portland Oregon-based ad agency that produced the spot—Wieden+Kennedy, some of whose key creative professionals privately supported Barack Obama in the 2008 election.
Eastwood was the surprise narrator of the spot that aired during Sunday’s NFL title game, one which both Republican and Democratic politicos have characterized as subtly echoing some of the incumbent president’s major reelection campaign themes. Political advertising mavens also have pointed out that the Chrysler ad’s title and theme—“It’s Halftime in America”—closely parallels one of the two most famous campaign ads in history: Ronald Reagan’s famous—and legendarily effective—“It’s Morning in America” spot.
In an appearance on Fox News Monday, GOP political strategist Karl Rove charged that, “The leadership of the auto companies feel they need to do something to repay their political patronage. It is a sign of what happens when you have Chicago-style politics, and the president of the United States and his political minions are, in essence, using our tax dollars to buy corporate advertising.”
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