Academy Sports and Outdoors is pulling modern sporting rifles from store shelves–ARs and other common semi-automatic guns with contemporary features including detachable magazines, adjustable stocks and other modular components–just as recent calls for increased gun control head to Washington. In response, Daniel Defense will no longer work with Academy, and has issued a statement detailing their position.
“As you know we take our partnership with our stocking retailers very seriously,” said Daniel Defense president and CEO Marty Daniel. “We are committed to serving and supplying them at the highest level and expect our retailers to have that same level of commitment to our brand and our industry. Unfortunately, Academy Sports has made a corporate decision, in the wake of the recent terrorist attack, to remove all MSRs from their website and in-store displays.
Other sporting goods stores in the past have made similar decisions, to stop selling or promoting modern sporting rifles and the response is usually negative, leading to losses in both short-term and long-term sales. Dick’s Sporting Goods stands as a good example of a company stalling out or losing business even as gun sales predictably continue to boom.
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