Friday, June 24, 2016

Academy Takes Rifles Off Display, Daniel Defense to Sever Ties

 Daniel Defense V9 Series M4: High Quality Makes Great Shooting Barrels—SHOT Show 2014

Academy Sports and Outdoors is pulling modern sporting rifles from store shelves–ARs and other common semi-automatic guns with contemporary features including detachable magazines, adjustable stocks and other modular components–just as recent calls for increased gun control head to Washington. In response, Daniel Defense will no longer work with Academy, and has issued a statement detailing their position.

“As you know we take our partnership with our stocking retailers very seriously,” said Daniel Defense president and CEO Marty Daniel. “We are committed to serving and supplying them at the highest level and expect our retailers to have that same level of commitment to our brand and our industry. Unfortunately, Academy Sports has made a corporate decision, in the wake of the recent terrorist attack, to remove all MSRs from their website and in-store displays.

Other sporting goods stores in the past have made similar decisions, to stop selling or promoting modern sporting rifles and the response is usually negative, leading to losses in both short-term and long-term sales. Dick’s Sporting Goods stands as a good example of a company stalling out or losing business even as gun sales predictably continue to boom.

More @ Guns America


  1. I don't care. That's what freedom looks like. I fully support business changing their offerings to suit themselves, their agendas or their customers... whichever they think is more important.

    It is self fulfilling that I won't be buying any AR-style rifles from them, and that situation is mutually agreeable. It's not as if there is a shortage of places that will sell me an AR if I wanted another one.

    1. It's not as if there is a shortage of places that will sell me an AR if I wanted another one.

      Ha! :)

  2. indyjonesouthereJune 24, 2016 at 9:08 PM

    I agree that Academy and Dicks can sell what they please but I quit going to Dicks when they became anti AR guns. Just so they understand that I can and will boycott their stores. I have not been to Target lately either. They should take heed that there is a cost for political correctness.

    1. I haven't seen AR's at Walmart lately, but don't know if that is a stock problem or on purpose.