Looks like we lost a good man.
“An effective Comms shop will dictate the news of the day on most days,” former White House Communications Director Anthony Scaramucci wrote in a rough draft of a memo sent to Cernovich Media. Under Mooch, the White House would focus more on creating content directly for the people rather than responding to the “news of the days” others created.
The Mooch Memo listed five priorities, including “Make the News — We go First,” and “Filling the Content Void.” Under Mooch, White House comms was going to be more aggressive and content based: “Comms needs to be run like a news channel with producers, scripts, and narration.”
Mooch understands new media, and viewed his job as setting rather than responding to news cycles. The Mooch Memo provides:
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