Wednesday, August 2, 2017

Scaramucci Memo Showed Content Focused Vision for White House Communications Team

Via Billy


Looks like we lost a good man.

An effective Comms shop will dictate the news of the day on most days,” former White House Communications Director Anthony Scaramucci wrote in a rough draft of a memo sent to Cernovich Media. Under Mooch, the White House would focus more on creating content directly for the people rather than responding to the “news of the days” others created.

The Mooch Memo listed five priorities, including “Make the News — We go First,” and “Filling the Content Void.” Under Mooch, White House comms was going to be more aggressive and content based: “Comms needs to be run like a news channel with producers, scripts, and narration.”

Mooch understands new media, and viewed his job as setting rather than responding to news cycles. The Mooch Memo provides:

More  @ Medium

8 comments:

  1. Scaramucci may have had all the skills and all of the vision required to be the White House Communications Director, but he was on center stage for less than a week before having a complete meltdown. His comments to the New Yorker weren't fit for a locker room. Trump had no recourse but to fire him.

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    1. Trump had no recourse but to fire him.

      I read that the interview was the killer.

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    2. You would think that a man representing the President of the United States would know how to conduct himself. Right? Anyone working for the President is his representative. The guy has no class and was an embarrassment. Phony baloney!

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    3. Yeah, drunk on his self importance. Here's a guy who thinks his shit doesn't stink.

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  2. What happened is he spoke "off record" yet it was reported anyway. The reporter didn't honour the comments as "off record".

    Speaking like that is probably common in parts of Wall Street. "Finance" is often about a bit of gambling, which requires ego, confidence to take the plunge.

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    1. The reporter didn't honour the comments as "off record".

      Surprise, surprise, surprise SGT Carter. :)

      Delete