There's a war for the future being waged online. It's being fought across the world's online social networks, and the outcomes of these online battles increasingly dictate the outcome of what happens later in the real world.
One of the most successful tactics used in this war is the manipulation of language in order to confuse, scare, nullify or outrage targeted audiences with the objective of making money, aggregating political power, and disrupting opponents.
While this manipulation has ALWAYs been true of human conflict, it's being done on a scale and to a degree that we've never seen before due social networking, globalization, and social/media fragmentation.
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