Friday, February 7, 2014

The Obama effect: NRA’s ‘American Rifleman’ surges to top 25 magazines in America

 
"American Rifle" magazine published by the NRA

New gun owners want to defend Second Amendment

President Obama’s second-term effort to get Americans to hate guns has backfired. Not only did firearm sales in 2013 blow out all records, interest in learning more about Second Amendment issues has risen dramatically.

This is evidenced by the news that circulation for the magazine “American Rifleman” has broken into the top 25 magazines in the country, according to the Alliance for Audited Media.

The magazine, which is published by the National Rifle Association (NRA), surged 29 percent to 2.2 million readers in the second half of 2013 over the same period the previous year.

At the same time, circulation for all magazines was down 2 percent during that time frame.  (The NRA publication took the place of the racy men’s magazine “Maxim” which fell from 2.5 million to 2 million subscribers.)

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