Hillary Clinton’s New York primary victory speech in April focused on topics including income inequality, job creation and helping people secure their retirement. It was a clear attempt to position herself as an everywoman.
The polished outfit was a stark contrast to the fashion choices Clinton has made in the past. As first lady, Clinton wore frumpy pastel skirtsuits. As New York senator and secretary of state, she attempted a more serious look, wearing pantsuits in a rainbow of colors — so mocked that they sparked memes. In comparison to Michelle Obama, who’s become known as a style icon during her time in the White House and appeared on the cover of Vogue twice, Clinton has never been able to nail down a personal aesthetic that works for her.
But now, the presumptive Democratic presidential nominee, whose dowdy and matronly style has haunted her throughout her entire political career, is making her first real effort to play the fashion card. She’s upgraded the designers she wears, opting for high-end European labels, and hired a team of image experts that includes former Michelle Obama aide Kristina Schake, who’s been tasked with shaping her style and making her more relatable. She’s even rumored to have “Veep” makeup artist Barbara Lacy on the payroll.
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