For most Americans, the cost of
undergoing surgery can cost anywhere between $1 and $1,000+ dollars. The
prices vary as all sorts of factors affect the final price.
That is, the price of surgery is a
total mystery unless you go to the Surgery Center of Oklahoma in
Oklahoma City. They post their prices online.
Founded nearly 15 years ago by Dr.
Keith Smith and Dr. Steven Lantier, the clinic has thrived on its
promise of “price transparency,” KFOR-TV reports.
“What we’ve discovered is health care
really doesn’t cost that much,” said Smith. “What people are being
charged for is another matter altogether.”
The company started posting its all-inclusive surgery prices online four years ago:
“When we first started we thought we
were about half the price of the hospitals,” Dr. Lantier said. “Then we
found out we’re less than half price. Then we find out we’re a sixth to
an eighth of what their prices are. I can’t believe the average person
can afford health care at these prices.”
By being upfront about their prices,
the KFOR-TV report explains, the clinic hoped to win over customers by
defeating its competition in a price war.
The Oklahoma doctors were successful on both accounts.
More @ The Blaze
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