Liberal talker Rachel Maddow, not MSNBC president Phil Griffin, is navigating the network’s editorial direction in the wake of slipping ratings and a series of on-air blunders, National Review columnist Eliana Johnson writes.
Maddow’s unchecked power and her desire to fill the network with intellectual wonks may be palatable to some viewers, but ratings indicate that on the whole it is hurting MSNBC’s numbers.
The network that Griffin has labeled ‘the place for progressives’ is experiencing a free fall in its ratings, which are down 29 percent from 2012,” according to Johnson. “A decline was expected after a presidential-election year, but MSNBC’s competitors did not suffer as acutely. Fox News was down only 5 percent in total viewers (it suffered far more in the coveted 25–54 demographic, where the network has persistently struggled); CNN’s numbers, under the stewardship of newly installed president Jeff Zucker, remained flat.”
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