Marcus explained Breitbart had to agree to be followed around for what turned out to be the larger part of two years, without having editorial control over the film.
“Andrew didn’t see the film until we were just about done,” Marcus explained. “He saw the final rough-cut, when we were in the last stages of post-production.”
How did Breitbart react to seeing the film the first time?
“He loved it,” Marcus said, “so much so that he came up with a brilliant idea of how to promote the film.”
Marcus explained Breitbart’s promotional concept.
“In a flash of intuition, Breitbart came up with the idea of funding the Occupy movement to create and film an ‘Occupy Breitbart’ movement,” Marcus explained.
“The idea was to fund the Occupy movement with an anonymous grant, requiring only that the Occupy movement film every step of their ‘Occupy Breitbart’ production.”
Then, just as “Hating Breitbart” was about to be released, Breitbart planned to hold a press conference at the National Press Club in Washington, D.C.
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